FSBO Websites for
Mortgage Lead Generation
For Sale By Owner (FSBO) websites are a magnet for mortgage leads. They combine the advantages of virtual technology with the proven techniques of person-to-person contact. While these systems existed long before the Internet became popular, the addition of a FSBO website to your lead generation marketing strategy will give you a
You can see the benefit to the seller, but do you understand how working with FSBOs will benefit you? What are you doing for new mortgage leads now? If you’re waiting for agents to send you referrals, or you’re paying lead generation companies for recycled stale names, then a FSBO website could be your solution for a steady pipeline. Instead of waiting for one agent to refer one buyer, you could be receiving multiple mortgage leads from one seller, not to mention that the homeseller may need a new loan, too. And, rather than paying mortgage lead companies for the opportunity of chasing picked-over prospects, you’ll have fresh loan leads contacting you.
Along with the buyers referred to you by the seller or coming to you through your website, you’ll also develop leads for agents. When sellers get discouraged or buyers ask for help finding a home, that’s your cue. Imagine how it will feel to turn the tables and give leads to your favorite agents!
Any FSBO program requires work, and this is no exception, however, FSBO websites give you the capability of developing your own quality mortgage leads with an unparalleled return on investment. You can manage the website alone, with other loan originators, with agents, or your mortgage branch could take a territory. Start your search for a FSBO website with these companies:
HomesByLender.com — HomesByLender.com is an established FSBO website company created by a loan originatorfor loan originators. This is a fast, professional website that will impress your sellers and be a snap for potential buyers to navigate. HomesbyLender.com websites rank well in Google search results, usually appearing in the middle or near the top of the first page. This is an important consideration since, not only will you have your site up and running in minutes, but you’ll benefit from HomesbyLender.com’s consistently high page rank. HBL requires no long-term commitment, working strictly on a month-to-month basis. Training, scripts, support and an active forum are designed to give members a jump start on the road to success. If you work what HBL offers, you’ll never go back to ordinary prospecting for mortgage leads again. For info, visit the website and select “Mortgage Members” under Resources.
HomesByOwner.com — HomesByOwner.com comes from a different angle as an online FSBO magazine. Here you have the choice of selling FSBO listings that can include a Yahoo ad and a virtual tour. This income alone could pay for your monthly fee. Or you can offer basic listings for free. You choose how to market your website. HomesbyOwner.com websites appear in the middle or near the top of Google searches. This is valuable placement for a site you can have today for any open territory! Training and support are critical for success, and FSBO guru, Bill Burns, is among the best in understanding and sharing how to generate the most mortgage leads from your investment. To reserve exclusive rights to your HomesByOwner.com territory for a year, contact them today. For info, visit the website and select “FSBO Businesses.”
FSBO3k.com — Erik Baty is the founder of FSBO3k.com, a lead-generation site growing in popularity. Unlike the two FSBO lead-generation sites listed above, FSBO3k still has some of the hottest cities available for loan originators looking to expand their business. Erik found a niche early in his mortgage lending career by marketing to for-sale-by-owners. The FSBO3k mortgage marketing system he developed is now available to other loan originators around the U.S. interested in generating mortgage leads. It includes the FSBO website where you can help sellers’ list their homes, plus scripts and sample materials. For info, visit the website.