Mortgage Marketing

Yesterday I did a one-on-one consultation with one of my Gold members, and, right after that, I had one with one of my Closed Door One-on-One Coaching members. One in New York and one in California but both committing the same marketing sin. 2 Extra Loans in the Next 30 Days Low Cost and No […]

I have always enjoyed talking to a Realtor® friend of mine about his father-in-law’s business. His business is gold mining, and he has been involved in it full time for nearly his whole life. My friend has a good relationship with his father-in-law and often spends time helping him in this business and has learned […]

Cheap Mortgage Lead Generation Tip # 1: Join an Association People join associations for one of three reasons: 2 Extra Loans in the Next 30 Days Low Cost and No Cost Marketing Techniques. Some can be applied in minutes! www.mortgage-marketing-secrets.com Social - they want to build or maintain friendships and influences that may have taken years to build; Promotional - they […]

Today it is vital for salespeople to go beyond product selling and to embrace relationship selling skills as an integral part of their business development and maintenance plan. However, as simple and successful as this “be yourself” selling approach is, it is difficult to facilitate if there aren’t opportunities to get face to face with […]

I have always wondered why we do things so backwards in the mortgage industry. Think about what you do everyday. You get to the office, you pray the phone rings and then when it does you pounce on the opportunity. Often times it is a strange situation and you really have no idea where to […]

Understanding your prospects true concerns by listening carefully to their words is much more like deciphering a complex secret code. Emotionally charged words and subtle comments like “I’m just not sure about the floor plan” can be clues to a prospects reason for not buying. Pauses may also be indicators of your prospects […]

Sometimes you just need to buy mortgage leads. Maybe you’re new to the business, recently relocated, your favorite niche dried up or you need a bump out of a slump. Whatever the reason for choosing this path, there are several things to consider when choosing the best mortgage leads company. Generate Your Own Leads Low Cost and […]

In this age of finely tuned niche marketing, I find surprisingly few mortgage people who position themselves as specialists. You are a professional. I’m sure there is something that you do better than most other lenders. What is it? And how do you get the word out? Let’s start with “what is it?” Which customers do […]

One of the best ways to generate mortgage leads is through working with home sellers who are going it alone as a For Sale By Owner or FSBO. The key to FSBO marketing is creating partnerships with home sellers. Since almost every buyer needs a mortgage, you provide a necessary service that will enable a seller’s […]

To be a successful mortgage originator, you must have client leads. No mortgage leads, no business, it’s that simple. You may feel that your job is to close loans, and it is if you have mortgage leads. It may be helpful to think of yourself as a lead generator first and mortgage originator second. Qualified […]