Mortgage Marketing

As interest rates rise, competition for purchase loans also rises. Fewer borrowers want to refinance while rates are high so many Loan Officers look to the oft neglected purchase business to sustain their production level. Referrals from Real Estate Agents are what most Loan Officers want, but few know how to get them. Low Cost and […]

As much as I hate to use the word secret in anything I write, I’m using it in this article because a large majority of the mortgage community seems to jump through all the hoops to get new customers, but then forget to incorporate this important step into their daily sales cycle. 2 Extra Loans […]

New Purchase and Refinance Mortgage Lead Brokers: Opening Your Call Telephone marketing is a science. You need to be aware of this from the moment you sit down and begin your call to the moment you hang up the phone again. While you may be doing fine “winging it,” you will close more deals if you […]

After managing (and then owning) a real estate office for years, I’m convinced that one of the biggest obstacles that prevents real estate agents and loan officers from prospecting as frequently, and consistently, as they should is the time-consuming task of tracking down For Sale By Owner’s (FSBOs) through the local paper. In the last several […]

A coaching client recently asked a great question, and I want to share the answer with you here. Here’s the conversation we had pretty much as I remember it. Low Cost and No Cost Marketing Start with Free Ebook. www.mortgage-marketing-secrets.com Coaching client: How do I improve the response to my direct mail? Ameen: There are a zillion ways […]

Why Do Postcards Work? Postcards give your offer or message instant visibility in the mailbox. You’re not fighting with 200 other mortgage ads in the newspaper or on the television. With a postcard you can single out your targeted recipient and address only them. Postcards are probably the easiest and quickest way to start using direct mail to build […]

You’ve read articles extolling the virtues of niche marketing. First time buyers; loan products; geographic farming, you name it - every one of them highly lucrative if you just tap into them. It sounds so easy. You glean tidbits of how to build a niche from those articles, and use the ideas to try and […]

First of all, many studies have been performed on top producers. No matter what field of sales they are in, top producers always seem to have a common thread. This has led me to believe that success is a recipe. What I mean by this is wherever you find success, you will find certain ingredients. […]

For the first time in many years, the mortgage industry is facing the real possibility of rising interest rates and a flattening or shrinking mortgage market. As a loan originator, are you prepared for your company cutting commission rates, reducing support staff or even closing their doors? Although our business climate is still very strong, […]

Ever wonder what those Account Executives who are always meeting and exceeding their goals do? I’ve been one and I can tell you what it takes to be a successful and consistent AE. I’ve used these tools for years and have shared them with many. Everyone who uses them sees an increase […]